Concept + edit.
Blindfold test compilation - Final.mp4
Multiple people, blindfolded, tasting MillD roti against regular roti, reacting in real time.
The single objection every high-protein food product faces is "does it taste like penance?" This format answers that question before anyone can ask it — using other people's unscripted reactions instead of a brand's word for it. It's strategy expressed as a format choice, not a script choice.