Written, directed, edited. Managed the cinematographer.
Snack Vs Roti - Final B-Edited.mp4
A colleague eating a protein bar gets interrupted by another asking a simple question — what are you eating, and why? What follows isn't a pitch, it's a calculation: ₹120 for 20g of protein in the bar works out to ₹6/gram. Three rotis of MillD atta cost ₹20 for 46g — about 50 paise a gram. The video ends on one line: protein belongs in your daily meal, why chase a protein bar.
Most nutrition content tells you a number. This one makes you do the math with the characters, in real time, inside a conversation that sounds like something you'd actually overhear. The comparison isn't stated as a brand claim — it's arrived at. That's a harder thing to write than a straight ad, and it's the clearest example of turning a nutrition fact into something someone will actually sit through.
The full arc — script, casting the beat, directing the cinematographer on how to shoot a conversation so it doesn't feel like a set piece, then cutting it so the math lands as a punchline, not a slide.